{"product_id":"123-new-direct-mail-201-how-to-send-the-right-direct-mail-to-the-right-prospects-every-time","title":"123 NEW! Direct Mail 201 - How to Send the Right Direct Mail to the Right Prospects Every Time!","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDirect mail is more effective than ever! Did you know that the cost to raise a dollar for direct mail still hovers around $0.20? Where can you find that in the stock market?  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDirect mail should be a major part of your overall fundraising plan. Sadly, so much time is spent on writing direct mail letters, that very little time is left to focus on where to find the best donor segments and growing your donor base. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThis interactive webinar is looking to change that! \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e70% of direct mail results come from who you’re sending it to and when you’re sending it. That’s why this webinar is totally focused on the WHO and WHEN as part of your direct mail plan. You’ll see and hear many practical examples and case studies from small, mid-size and large organizations. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eAlso, as direct mail is now such a driver of online gifts (on average 10% of donors go online after they receive a direct mail piece), and offline and online donors are more engaged, you’ll hear about the best way to add email names to your list, so you’re always growing your donor base. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eFinally, you’ll hear the best way to track your overall results of the direct mail driver. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003e* This webinar is aimed at organizations that have a nonprofit donor base (CRM) and are willing to invest some time and effort in direct mail appeals as it will pay off handsomely. \u003c\/strong\u003e\u003c\/i\u003e\u003cstrong\u003e*\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to find new prospects \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to decide to rent or exchange lists \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to best segment your donors \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to find some low cost ways to make your direct mail even more powerful \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to best include your mid and higher level donors \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to measure results and return on investment \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eProspect List Planner \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDonor Segmentation Creator \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDirect Mail and Email Planner \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eResults Tracker\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThe Webinar Recording \u0026amp; Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eThis webinar is presented by Erica Waasdorp, President of A Direct Solution. Erica was trained in direct mail at Reader’s Digest in Amsterdam and she worked on consumer and small donor campaigns for more than 35+ years. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eShe is also the author of the how-to guide on starting and growing a monthly giving program: “Monthly Giving. The Sleeping Giant”, the Monthly Donor Road Map and numerous other e-books.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eErica lives and breathes direct response fundraising. She says she can even be considered a Philanthropyholic. Building partnerships and trying to find the best solution for donors and her clients are what Erica does best.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eHer multi-lingual skills and multi-cultural experience bring added value to those clients interested in raising money internationally. And her experience in monthly giving has given her an edge for those clients who are ready to embark on this way of giving. Erica Waasdorp is an avid blogger and presenter on direct mail and monthly giving.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eErica’s first book: “Monthly giving. The Sleeping Giant” is available as paperback and e-book. She lives with her husband and cat Mientje on Cape Cod. She loves to travel, read, dance, play golf and go to the movies.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":34617463996549,"sku":"Waasdorp - Live Webinar","price":87.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/123-new-direct-mail-201-how-to-send-the-right-direct-mail-to-the-right-prospects-every-time","provider":"Test CharityHowto","version":"1.0","type":"link"}