{"product_id":"a-step-by-step-guide-for-non-technical-people-to-get-the-most-out-of-google-analytics","title":"A Step-By-Step Guide for Non-Technical People to Get the Most Out Of Google Analytics","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#2196f3;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend,  You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e \u003c\/p\u003e\u003cp\u003eThis webinar is your guide to finding out what’s working and what’s not with your nonprofit's online work. \u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003eRegardless of your nonprofit’s mission, you need to have a presence online, from a simple one-page website to something more ambitious.  You don’t need to be a technical person to decide how best to spend your organization’s time and money to get the best results online, and we will show you how to measure success (and failure) of your online work.\u003c\/p\u003e\u003cp\u003eGoogle Analytics can get very complicated very quickly. \u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThis webinar skips the confusing details and points you straight to the main questions you can answer with this powerful tool. \u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe’ll show you the insights you can expect from Google Analytics, and give you step-by-step instructions for a few powerful tweaks to your website and Google Analytics account in order to get these insights.\u003c\/p\u003e\u003cp\u003eYou will know the right questions to ask your team (or yourself, if you’re an executive director of one!) and how to get the right data to help you succeed in your nonprofit mission. You will have a clear framework for making decisions about your online work based on actual results, not wishful thinking about the flavor-of-the-moment technology.\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0d8643;\"\u003e\u003cstrong\u003eIn this 90 minute webinar you will learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e- A very brief overview of Google analytics\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eStep 1: Track every page of your website\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNow you know: what brings visitors to your website\u003c\/li\u003e\n\u003cli\u003eNow you know: what keeps people coming back to your website\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStep 2: Track your most important website visitors\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNow you know: what attracts donors, subscribers, and new members\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStep 3: Track your online outreach\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003eNow you know: what’s working with your email, ads, and social media\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eStep 4: Understanding the most useful Google Analytics Reports\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhere to find the key information to make decisions\u003c\/li\u003e\n\u003cli\u003eNow you know: where to spend time and resources to maximize results\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#0d8643;\"\u003e\u003cstrong\u003eThis webinar is perfect for you if\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eYou are not a technical person, and you need to make decisions about online work you don’t have time to understand completely\u003c\/li\u003e\n\u003cli\u003eYou are the person or part of a team who makes decisions about how much money and staff time to spend on your online presence\u003c\/li\u003e\n\u003cli\u003eYou want a step-by-step guide to getting the information you need to be effective online\u003c\/li\u003e\n\u003cli\u003eYou have a technical person available who can implement changes to your website and Google Analytics setup\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#0d8643;\"\u003e\u003cstrong\u003eThe webinar includes the following support material\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFour Steps to Making Decisions with Google Analytics\u003c\/li\u003e\n\u003cli\u003eThe slides and webinar recording\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0d8643;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Webinar\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;\"\u003e“This was a great webinar! I could follow along in our account and all of my questions were answered before I had to ask them. I feel like I have a much better understanding of Google Analytics now and will dig into the downloads to keep learning.”\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;\"\u003eRandi Kamp, Cincinnati-Hamilton County Community Action Agency\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;\"\u003e\"Loved how much valuable information was covered in a short amount of time.”\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;\"\u003eKatie Veglio, Necat Network\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;\"\u003e“Before this webinar, I knew nothing about Google Analytics. After, I feel I have a nice start to getting comfortable with setting up tracking campaigns and seeing the activity on my website. The presenter was easy to understand and all my questions were answered.”\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;\"\u003eMarissa Wendolovske,  AIM Services Inc.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;\"\u003e“As an Analytics novice, I feel this webinar was a great jumping point to expand my knowledge!”\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;\"\u003eSandy Abraham, American Brain Tumor Association\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0d8643;\"\u003e\u003cstrong\u003eAbout Your Presenter: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003eEric Squair helps clients make smarter decisions about their online work. One of his favourite ways to do this is by teaching people how to use the powerful website measurement tool Google Analytics.\u003c\/p\u003e\u003cp\u003eHe has over a decade of experience working at nonprofits and as an independent consultant with organizations such as Greenpeace, Amnesty International, and several political campaigns.  \u003c\/p\u003e\u003cp\u003eCurrently, he offers workshops, coaching and consulting on web analytics to nonprofits and independent businesses.  You can find Eric online at datahabits.com\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#2196f3;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"2021-02-01 13:00:00","offer_id":34437742297221,"sku":"Squair -Live Webinar","price":99.0,"currency_code":"USD","in_stock":true},{"title":"2020-12-01 13:00:00","offer_id":34454226043013,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"2021-01-01 13:00:00","offer_id":34488340217989,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"2016-12-08 15:00:00","offer_id":34497531969669,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"2020-12-02 13:00:00","offer_id":34521979060357,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"2017-03-07 13:00:00","offer_id":34523630829701,"sku":"","price":99.0,"currency_code":"USD","in_stock":false}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/a-step-by-step-guide-for-non-technical-people-to-get-the-most-out-of-google-analytics","provider":"Test CharityHowto","version":"1.0","type":"link"}