{"product_id":"better-messaging-better-results-creating-a-nonprofit-brand-that-compels-people-to-action-micro-lessons","title":"Better Messaging = Better Results: Creating a Nonprofit Brand that Compels People to Action (Micro Lessons)","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:rgb(255,255,255);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eThis nonprofit course will be offered in a bite-size learning format,\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:rgb(255,255,255);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003ewith lessons broken down into 3-7 minute segments.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003ch2 style=\"text-align:center;\"\u003e\n\u003cspan style=\"color:#e0050f;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eBRAND NEW!\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:#f26b12;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDigestible, Snackable Bitesize Micro Lessons On-Demand Course!\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eIf you feel like your website isn't generating results...if your email and direct mail campaigns are falling on deaf ears...you're not creating a \u003cstrong\u003eclear path to meaning\u003c\/strong\u003e. When people see that path, they act, and if you want your mission to thrive, you need to get them to act. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThis highly practical, 12-part course will help you create a messaging framework for your Nonprofit brand that compels people to action.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWe’ll strip away all of the unnecessary messages and distractions and focus on what works. Using story strategies that have transcended 1,000 years of communication and culture, your audience will see the best version of themselves in your Nonprofit brand. You’ll be more confident and more efficient at describing why and how people should get engaged, and you’ll really advocate for your cause.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#f26b12;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat you will learn during this Micro Lessons course (In 5 Minute Lessons)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWhy storytelling is the best framework for communicating\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to drive impact by helping donors’ and partners’ achieve their goals \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to simplify your messaging around three core principles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to reboot your homepage for better engagement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to structure efficient and effective emails, letters, presentations, and more\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003e\u003cspan style=\"font-size:16px;color:#f26b12;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eCourse Outline: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eThis Micro Lesson includes 3 Units and 12 Lessons: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 1: Introduction\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 1 - Introduction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 2 - Making Advocates: Setting the Stakes\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 2: The Advocate Arc\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 3 - Story Theory Basics \u0026amp; Defining Success\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 4 - The Advocate Arc - Knowing Your Audience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 5 - The Advocate Arc - Creating a Path to Success\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 3: The Advocate Arc in Practice\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 6 - How to Apply the Advocate Arc \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 7 - Rebooting Your Nonprofit Homepage, Part 1\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 8 - Rebooting Your Nonprofit  Homepage, Part 2\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 9 - Rebooting Your Nonprofit Homepage, Part 3\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 10 - Better Nonprofit Letters and Emails \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 11 - Better Nonprofit Brochures and Presentations \/ Wrap-Up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLesson 12 - Nonprofit Examples\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#f26b12;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eSetting the Stakes Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThe Advocate Arc Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRebooting Your Homepage Worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#f26b12;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Instructor:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTim Whitney has over 25 years of experience working with nonprofits of all sizes and missions, assisting with branding, messaging, design, website development, video production, email marketing strategies, grant writing, and policy and program development. He’s also a lawyer, a movie nerd, and an Emmy-nominated documentary director.\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39731746898053,"sku":"Whitney - Micro Lessons","price":67.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/better-messaging-better-results-creating-a-nonprofit-brand-that-compels-people-to-action-micro-lessons","provider":"Test CharityHowto","version":"1.0","type":"link"}