{"product_id":"brand-new-how-to-optimize-your-nonprofit-s-website-to-increase-engagement-and-conversions-for-beginners-in-micro-lessons","title":"BRAND NEW: How To Optimize Your Nonprofit’s Website to Increase Engagement and Conversions, for Beginners (in Micro Lessons)","description":"\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThis Micro Course ‘How to Optimize Your Nonprofit’s Website to Increase Engagement and Conversions’ is focused on your most important online hub: your nonprofit’s website. It’ll help you better understand how to evaluate the performance of your website and the key data that you need to focus on to know which of your digital marketing efforts are working. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eIt also provides easy, quick\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e,\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e and free \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eoptimizations\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e that you can apply yourself. It’s specially designed for non-tech people: it’s all about demystifying web terminology and empowering you to improve your website. And improving your website will help to reach the right audience, and increase engagement with your cause.  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#F28E19;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat you will learn during this Micro Lessons course\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThe difference that optimizing your website can make\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to check the current performance of your site using free tools\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eGoogle Analytics: what data to look for \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTracking conversions (donations, sales, signups) on your website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to set up handy reporting dashboards and automatic email reports with Analytics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCalls to action - why they matter, how you can add them to your site\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to create winning landing pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to improve your donation form and increase donations\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to craft web content that will increase engagement and conversions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eEasy, free\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e,\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e and affordable \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eoptimizations\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e that you can do yourself\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003e\u003cspan style=\"font-size:16px;color:#F28E19;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eCourse Outline: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThis Micro Lesson includes 8 Units and 28 Lessons: \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 1: “The Case for Optimizing Your Website” \u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCourse Introduction\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eYour website is your online hub - why you need to optimize it\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMake the case in your \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eorganization\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e for time and budget to do this\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCase studies - the difference \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eoptimization\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e can make\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 2: “How to Evaluate Your Website’s Performance”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eEvaluating your website's performance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRun an SEO \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003echeckup\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRun a site speed test\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eReview Analytics and make sure that conversion tracking is set up\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTracking on third party services\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 3: “Google Analytics Demystified”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDon’t be intimidated by Analytics - the main things you need to understand\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to set up conversions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to set up dashboards and email reports on Analytics\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eIf you don’t have conversions - where to find the performance data\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 4: “Calls to Action on Your Website”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eBest practice for calls to action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eReview your calls to action - are people clicking?\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eYour navigation bar\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 5: “Creating Powerful Landing Pages”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWhy landing pages are so powerful\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to create winning landing pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eQuick and easy options for creating landing pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eImprove your donation forms\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 6: “Improving Your Web Content”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eBest practice for web content\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCheck if people are reading your most important pages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to improve the content on your key pages\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 7: “The Power of Keywords”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWhy keywords matter \u0026amp; how to do keyword research\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eUsing your keywords\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMeta descriptions\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eUnit 8: “Getting It All Done: Actions to Take”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to get your optimizations done\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eSecurity certificates - why they matter for search engines and for building trust\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWrap up - some useful resources for doing this work\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#F28E19;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThe Micro Lessons Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eAn action list of improvements to apply to your website\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eA checklist for regular website performance checks\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWeb style guide template - an editable document with guidelines on best practice for web content, that they can \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003ecustomize\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e with their own \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eorganizational\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e style rules\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTutorials list - list of tutorials for key technical tasks (adding Google Analytics to website, etc)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eA template for an Analytics dashboard that will help you focus on the data that you need\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#F28E19;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Instructor:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eI’m Jean O’Brien, I’m a digital consultant and designer from Dublin, Ireland. I’ve \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003especialized\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e in working with nonprofits for 15 years, and have worked with a huge range of charities and causes. I’m also the founder of Digital Charity Lab, a social enterprise that builds digital skills in nonprofits and causes. My expertise on this topic is:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eI started out as a web designer, designing and coding entire websites from scratch, so I know how it all works under the hood.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWorking on cross-channel campaigns as a charity digital marketer have shown me how important it is that your website - your main online hub - is as effective as possible. Optimizing your website will bring about an uplift across multiple digital goals. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCross-channel campaigns have also shown me how crucial it is to measure and compare different results from different channels, so you know what should be \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eprioritized\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e, and I’m passionate about sharing that knowledge. \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eFor 15 years, I’ve been in the nonprofit sector, working with tight budgets and limited resources - so I have a lot of experience of doing quick and affordable optimizations (and of course the difference optimization can make to small \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eorganizations\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e is so valuable!)\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39492465557637,"sku":"O'Brien - Micro Lessons","price":67.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/brand-new-how-to-optimize-your-nonprofit-s-website-to-increase-engagement-and-conversions-for-beginners-in-micro-lessons","provider":"Test CharityHowto","version":"1.0","type":"link"}