{"product_id":"digital-donors-on-demand-how-to-raise-brand-awareness-donations-with-social-media-ads","title":"Digital Donors On-Demand: How To Raise Brand Awareness \u0026 Donations with Social Media Ads","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:21px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDigital Donors On-Demand: How To Raise Brand Awareness \u0026amp; Donations with Social Media Ads\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:13px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003ePartner Content Disclaimer\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:13px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003eWe are excited to offer NEW “Partner Content” to our nonprofit community from our highly qualified and vetted experts. Partner content offers a deeper dive into some popular topics to better serve your nonprofit and its mission. \u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:13px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003ePartner Content is created by experts in their style and teaching method and does not necessarily follow the CharityHowTo methodology of teaching. We are excited to partner with our experts in this way, and to offer their courses to our nonprofit community.\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003eBreakthrough the noise on social media to reach your goal - increase donations, sell out your event or raise brand awareness using social media ads. Digital Donors On-Demand is the go-to training and membership for nonprofits to take control of their social media ads strategy.\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:13px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003eIn this membership, you'll learn how to launch a successful social media ad campaign with my proven Donor Attraction Method + have a community to support you in making it happen! #Accountability\u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-size:13px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003eWith online training, a member's ONLY Facebook Group, and live monthly experts sharing the latest tips, you'll have the support you need to learn how to launch social ads to attract new donors and raise awareness for your mission.\u003c\/i\u003e\u003c\/span\u003e\u003cbr\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:17px;color:#0095DA;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003ePre-Campaign Preparation:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eFor a successful launch, there are a few things we need to take care of before jumping into creating your ad campaign.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Goal Setting\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Website Review\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Optimize Your Online Donation Process\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Learn My Donor Attraction Method\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Talk Budget\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eSpecial Guests: Jon \u0026amp; Becky from We Are For Good\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eVideo Content\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWelcome Message\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 1 - Identify Your Audience \u0026amp; Goals\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 2 - Website Review with Jon \u0026amp; Becky (We Are For Good)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 3 - Optimize Your Donation Process\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 4 - The Donor Attraction method (4-part ad series)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 5 - Ad Budget\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:17px;color:#0095DA;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eCampaign Creation:\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eIt's GO time! We'll make sure your Ads Manager account is set up properly to track all the donations coming in.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- iOS Updates\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Setup Your Facebook Pixel\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Create Audiences\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Ad Copy \u0026amp; Content Best Practices\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e- Launching Your Ads\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eSpecial Guest: Caroline Fothergill\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eVideo Content\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWelcome to Campaign Creation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 1 - iOS update with Guest Coach Caroline Fothergill\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 2 - Facebook Pixel and Events Manager\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 3 - Audience Creation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 4 - Ad Creation\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 5 - Launching Your 4-Part Ad Donor's Journey\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eBonus Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eShooting a Dedicated Video with a Strong Call to Action with charity: water's co-founder Vik Harrison\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eUsing Dynamic Content\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:17px;color:#0095DA;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eMeasuring Success:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eOnce your ads are live, it's important to know if they're running efficiently. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eWe'll discuss what metrics are important to track for each ad, where to find these metrics, and what they mean for your business goals\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eVideo Content\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eModule 1 - What Metrics Matter\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eBonus Material:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMy Ad Results\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:17px;color:#0095DA;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eExtra, Extra!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eBONUS:\u003c\/strong\u003e Video is SO important when it comes to social media ads. charity: water co-founder, Vik Harrison shares a clip from her course, The Monthly Giving Guide on how to create a powerful video with a strong CTA.  \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAdditional Resources:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#333333;background-color:transparent;font-family:Poppins, Helvetica, Arial, sans-serif;\"\u003ePrivate Facebook Group for Digital Donors On-Demand Participants \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#333333;background-color:transparent;font-family:Poppins, Helvetica, Arial, sans-serif;\"\u003eOptional 1:1 support\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about this course:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e\"You are a great teacher and I love the way you break things down into bite-size pieces of information that we can take action on! \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eThis is a great program for anyone who is wanting to DIY their Facebook and Instagram ads!\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eElisabetta Colabianchi, Kurandza\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003e\"\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTaking Dana's class on Facebook ads helped me understand the process a lot easier and gave me more confidence to start a campaign soon for our organization!\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTatianah Green, Take Stock in Children \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\"This program made me feel so empowered! As a development professional in an organization with a niche program and audience, I have been looking for strategic, low cost, high ROI methods for broadening our reach and bringing supporters to our mission. Dana provides you with the steps you can implement today, walks you through set-up to deployment and provided. If you're feeling overwhelmed by deploying Facebook and Instagram ads in a strategic way or trying to determine how to broaden your audience, I highly recommend this program!\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMolly Gascoigne, ASCRS \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eDigital Donors On-Demand gave me the confidence I needed to be able to really dive into Facebook and Instagram ads. I was completely overwhelmed by the various options and tabs and just even budgeting advertising for my organization. This course really did take me through step-by-step the things I needed to know and didn't need to know when I started to approach ads - everything from how to start out to how to evaluate.\" \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:rgb(51,51,51);font-family:Roboto, sans-serif;\"\u003eDiana Rosayn, Be Like Brit\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39685581471877,"sku":"Snyder - Partner Content","price":597.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/digital-donors-on-demand-how-to-raise-brand-awareness-donations-with-social-media-ads","provider":"Test CharityHowto","version":"1.0","type":"link"}