{"product_id":"direct-mail-is-not-all-about-writing-how-to-successfully-organize-and-execute-direct-mail-appeals-2","title":"Direct Mail Is Not All About Writing - How to Successfully Organize and Execute Direct Mail Appeals","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eA Whopping 90% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e70% of the success of direct mail appeals does not come from writing!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eDirect mail is still the workhorse for any successful fundraising nonprofit organization. In fact, it now drives more donors to your website than ever before! \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eProblem\u003c\/strong\u003e: Nonprofits are leaving a lot of money on the table, because they don’t send their appeals at the right time to the right audience with the right approach. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eSolution:\u003c\/strong\u003e Join this nonprofit course to learn how to successfully plan for and execute appeals your donors will love, so you can raise more money to support your programs. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e**\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#FF0000;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eNote this webinar is not about \"writing\" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e**\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring This Nonprofit Training You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to best segment your donors and prospects\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to design and produce appeals that fit your budget \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create the best ask amounts for your donors \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to work with in-house resources as well as work with printers, mail houses, and others to get your appeals out the door \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to measure results and return on investment \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create an overall direct mail plan for the year\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to match your thank you letter to fit your direct mail appeals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to use email and social media to follow up your direct mail appeals, and more… \u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eResults Tracker\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eDonor Segmentation checklist \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eAppeal Review Cheat Sheet \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eAnd more… \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe Webinar Recording \u0026amp; Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This webinar was a great reminder of the little things we can do to make direct mail more effective and personal!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMelanie Martin, St. Pius X High School\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Great presenter, loved the templates included as bonus materials.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eChristopher Martin, Knoxville Leadership Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“A wealth of information about how, when, and why to send direct mail appeals.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eEthan Myerson, Tucson Audubon Society\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This was a great refresher course for what to look for and how to format for success your DM.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRobbi Woodson, Center for Arms Control and Non-Proliferation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I came into this seminar not knowing where to start nor what to do. I now feel confident that I have the resources and a plan to get started.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDeborah Cushing, Boys and Girls Clubs of South Coast BC\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Presenter is very experienced in all aspects of Direct Marketing. I had several big takeaways in this webinar: 1) spend more time thinking about segmenting 2) experiment with a monthly donation option. 2) interesting models of successful letters and envelopes that I will study further.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eNina Rubin, Jewish Federation of Greater Atlanta\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“So much valuable and time tested Information that is doable immediate;y. Inspiring. Leaving with a confident attitude.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJane Heald, Heartland Sings\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\"The webinar was very helpful! The presenter gave specific, actionable tips that covered all aspects of direct mail.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eSara Bazant, Orangewood Foundation™ \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“Erica covered exactly what she had said. Provided ways that even smaller nonprofits could adapt to her ideas.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eMary Huss, IJPC\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“I am new to direct mail so this webinar really answered many of the questions I had. Especially when it comes to do's and don'ts.” \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eMaria Aranda, Boy Scouts of America\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“The presenter provided a wealth of data and specific information to help guide us in planning direct mail campaigns” \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eSuzanna Finley, CENTER\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I am new to the world of advancement and fundraising and found the information very helpful. I am energized with ideas of next steps for direct mail fundraising and determined to bring in more funding in both dollars and those who will give to our school.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003ePeter Paladino\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“All of the pieces of the puzzle to form the big picture of direct mail appeals, how to put them together and the benefits as shown by the results is impressively presented! Everyone working in an organization that makes direct mail appeals needs to view this webinar!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eJoy Lucas, Fort Wayne Trails, Inc.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eErica  Waasdorp is President of A Direct Solution, located on Cape Cod, Massachusetts.  Erica was trained in direct response at Readers' Digest.  She lives and breathes direct response and fundraising and can be considered a Philanthropyholic. \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eShe works with nonprofit clients all over the country, helping them with their direct mail (annual fund) campaigns and monthly giving. \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eShe is also the US Ambassador for the International Fundraising Congress (IFC), held in the Netherlands every October (www.resource-alliance.org)\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eErica Waasdorp published one of the very few books on monthly giving, called Monthly Giving. The Sleeping Giant. She co-authored the DonorPerfect Monthly Giving Starter and Marketing Kit and she regularly blogs and presents in person and via webinars on anything annual fund, direct mail and monthly giving. For more information, visit www.adirectsolution.com.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e**\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#FF0000;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eNote this webinar is not about \"writing\" direct mail appeals. Rather you will learn required, critical, and often overlooked elements that will make your nonprofit direct mail appeals successful.\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e**\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39955946045573,"sku":"Waasdorp - Live Webinar","price":87.0,"currency_code":"USD","in_stock":true},{"title":"2022-10-14 14:06:00","offer_id":39955946471557,"sku":"","price":87.0,"currency_code":"USD","in_stock":true},{"title":"2022-10-31 14:07:00","offer_id":39955947061381,"sku":"","price":87.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/direct-mail-is-not-all-about-writing-how-to-successfully-organize-and-execute-direct-mail-appeals-2","provider":"Test CharityHowto","version":"1.0","type":"link"}