{"product_id":"how-to-build-a-strategic-communications-plan-for-mission-driven-success","title":"How to Build a Strategic Communications Plan for Mission-Driven Success","description":"\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#2196f3;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eNot sure how to connect with donors? Join us for an interactive, practical training on how to develop, write, and execute a strategic communications plan that your whole organization can use—and that actually advances your mission.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThis step-by-step live webinar will guide you through the key components of a comprehensive communications strategy, tools for overcoming internal hurdles, and recommendations for how to implement your plan successfully. We’ll cover how to craft core messaging tenets and determine how to apply them to different audiences and across all sorts of channels—from canvasser talking points to your website and social media to traditional newspaper op-eds.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eBy the end of this 90-minute nonprofit marketing course on effective communications, you’ll have a clear, simple structure for your organization’s next—or maybe first!—strategic communications plan and the deep understanding of how all the parts fit together in your nonprofit marketing plan. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring This Nonprofit Communications Plan Webinar You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to structure your strategic communications plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to frame it for use by anyone in your organization—even outside communications staff!\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to set communications-specific goals—and relate them to your broader work\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to think about your target audiences, starting with the most important stakeholders\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to differentiate among strategies, tactics, and tools—and explain to your team why these are all different\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to scope your efforts appropriately for your organization’s size, capacity, and goals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to prioritize communications channels, from social media to op-eds and beyond\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to conceive an elevator pitch and core messages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to build out supporting messages and FAQs\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to answer “tricky” questions—the ones you don’t want to be asked\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to build a basic editorial calendar—and why the details don’t belong here\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#434343;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to start implementing your comprehensive communications strategy—and why it will never be “done”\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0d8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eComprehensive strategic communications plan template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eGuide to developing core messaging tenets\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMessaging update checklist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eSupplement for non-communications pros\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWebinar recording and slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0d8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAllison is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eShe has developed and implemented strategic communications plans for clients across a wide range of topics, capacities, and budgets.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eShe has more than a decade of experience working with and writing for mission-driven leaders across the public and nonprofit sectors, including at the highest levels of government.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eShe has taught webinars on messaging, strategy, and more to audiences including the Library Advocacy and Funding Conference and the Rock Your Social Summit.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eAllison Ehrich Bernstein is a communications strategist, speechwriter, and editor through her consulting firm, Allative Communications. Since 2017, she has worked with nonprofits and mission-driven organizations to turn good work into great communications. Current and past clients include the Agricultural Viability Alliance, the Lincoln Institute of Land Policy, MIT Solve, the Montgomery County Planning Department, ROC USA, and Towards Justice.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003ePreviously, Allison handled communications and written speeches, opinion pieces, and digital content for local and global leaders, including numerous political and advocacy campaigns and at the U.S. State Department, Accion International, Hilltop Public Solutions, and Hillary for America. She has also worked with Senator Barbara Boxer, the Center for American Progress, West Wing Writers, the 2016 Democratic National Convention Committee, and Governor Gina Raimondo.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eAllison has also volunteered with the Taproot Foundation, Helping Hands Community, Get Her Elected, and other organizations to help ensure that strategy and messaging for a good cause don’t need to depend on a big budget.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCurrently based in Illinois, she believes that good communications should help move an organization to reach its goals with intent and passion.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“This webinar was engaging and gave a clear path forward in implementing a strategic communications plan for my organization.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eJeremee Johnson\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“The instructor was really well-versed on building a strategic communications plan and thinking at a higher level. She also helped to keep the audience grounded in terms on thinking about strategy vs tactic which is critical when developing a plan.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eStephanie Stenglein, Arts+\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Informative, engaging, and clear webinar, thank you CharityHowTo!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eAnna Norbury\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“The facilitator of today's Strategic Communications Webinar was enthusiastic and engaging -- not an easy feat in the current day and age of so many Zoom events! I learned so much and am excited to return to my team with refreshed ideas on how we can use creative tactics and goal-setting to connect with each of our audience segments. Thank you!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eEmily Demsetz, Matriculate\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Given that we are nearing the end of a Strategic Planning exercise AND launching our new website at the same time, this 90 minutes spent with Allison just might be the most valuable use of my time in years! We have so much to communicate to multiple audiences, I now feel much more confident that we'll be able to do it successfully. Thank you!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eDana Mooney, Metastatic Breast Cancer Alliance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e. \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#2196f3;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":40057858883717,"sku":"Bernstein - Live Webinar","price":77.0,"currency_code":"USD","in_stock":true},{"title":"2023-03-08 13:00:00","offer_id":40057858916485,"sku":"","price":77.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-build-a-strategic-communications-plan-for-mission-driven-success","provider":"Test CharityHowto","version":"1.0","type":"link"}