{"product_id":"how-to-create-a-newsletter-that-motivates-donors-to-give-and-give-again-the-proven-formula-for-success","title":"How to Create a Newsletter That Motivates Donors to Give and Give Again: The Proven Formula for Success","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#FF0000;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e*\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003ePlease note this webinar covers direct-mail newsletters, not email newsletters\u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#FF0000;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e*\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThis webinar will give you all the steps -- from concept to writing, design, and printing -- for creating a direct-mail newsletter that will motivate your donors to give and keep on giving. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eYour presenter, Jeff Brooks, was one of the creators of the original “Domain Formula” that turned nonprofit newsletters from a cost center to a revenue generator.  Jeff is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJeff has created thousands of newsletters for nonprofit organizations across North America and Europe. He’ll show you the tested and proven best practices for newsletters that get results.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eThese newsletter tactics have been shown to raise money at a clip that sometimes exceeds direct mail appeals. Better yet, they significantly improve donor retention rates -- that’s the “Holy Grail” of successful fundraising programs!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eThese powerful newsletter tactics are based on hundreds of scientific tests -- no guesswork or consultant hype here! Just solid knowledge that gets the job done!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:rgb(12,134,67);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eHow to write the stories that capture your donors' hearts, donations, and long-term loyalty\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWhat (almost) every newsletter story is about\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe style and tone that work (and I can prove it)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe free online tool that helps turn you into a copywriting genius\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe one thing not to omit from your newsletter, ever\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to write headlines that will make all your hard work pay off\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eHow to package your newsletter for maximum impact\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to mail it so people will be glad to receive it\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWinning (and losing) newsletter formats\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe two ingredients that all successful newsletters include\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eHow to choose images that tell the right story\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eHow to design your newsletter so donors will read, comprehend, and be transformed by it\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to design for skimmers (that is, almost everyone)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to make sure every word you write is fully readable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWhy a Donor Newsletter? (One-sheet case to help persuade your boss that this is the right thing to do now.)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eA Must Have Newsletter Story Checklist.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eA One-Page Newsletter Writer's Guide to Stick on Your Wall \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eChecklist: Where to Start with Your Newsletter \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe Webinar Recording and Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Informative, resourceful, accessible --  this donor cultivation 101 should be in everyone's starter pack!  The follow-the-leader mindset that moves like a school of fish in digital communications leads to many mistakes -- simple ones too! I appreciate the data-informed best practices shared - golden nuggets!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRichard Souto, Learning through an Expanded Arts Program( LEAP)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I found today's webinar to be a refreshing take on a topic I thought I knew a lot about. The presenter's tips and suggested apps are going to make a huge difference in our writing in all mediums going forward. I'm actually looking forward to our next newsletter!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eChris Wiseman, Habitat for Humanity of Chester County\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This webinar was very helpful. I knew the basics about always addressing and thanking the donor,  but the examples were enlightening and helped me see how to write stories that are much more interesting than the way I currently write them. Thank you for all these wonderful insights!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMolly Blancke, Lutheran Counseling Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Great material, easy to follow and understand the speaker, and he explained relevant information that we can use for our org--thank you so much!!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eNancy Saavedra,  San Diego County Breastfeeding Coalition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This webinar was jam-packed with great information on what to do and what not to do when putting together a donor newsletter. Definitely one of the most helpful webinars I've attended! Thank you, Jeff!”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDonna Chickering, Rogue River Watershed Council\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I'm so impressed with Jeff's knowledge of this topic and the amount of tips he was able to pack into a short time.  This is a great value for anyone who writes newsletters.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eAbby Gwaltney, Community Coalition for Haiti\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“If you are considering starting a newsletter for your organization, this webinar is absolutely ESSENTIAL! It is well worth your time!”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eEric Johnson, Supporting Heroes\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Content was well organized, clear and thorough.  I like that the presenter had tested many of the suggested tools in real life situations.”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLucinda Hawker, Paramount Center for the Arts\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I enjoyed the interactive portions of the webinar. It was great to hear how others re-wrote the headlines, and it gave me some additional ideas.”\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003ePamela Sola, OMSC\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“My thought process for developing and designing our organization’s newsletter has been significantly changed.  I have some new tools for my toolbox and I now look forward to our next newsletter.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMark Lane - The Heat and Warmth Fund\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“The webinar was very informative, and a great refresher on what to do and what not to do. The research the presenter has done was helpful in what works and what may not work.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRhea Landholm - Center for Rural Affairs\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“Jeff was really engaging and knowledgeable on how to effectively motivate donors to give towards an organization's cause!” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJennifer Ellspermann, St. Mary´s Academy\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“The presenter shared very practical information I can easily put to use. I can't wait to see our gifts increase in number and size because of the tips I learned today.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eKatheryne Goodman, Rush Homes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This webinar provided very relevant information. Since I am not a writer by trade, The helpful hints in this webinar were very useful and caused me to pause and think about the effectiveness of what we are currently doing.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eKaren Anthony, Georgia Agape\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“It was obvious that the presenter knew what he was talking about.  I liked the simplistic, straight-forward information.  The presenter stayed on topic and had a warm, friendly voice, which made it easy to listen and engage. The content was perfect and exactly what I needed to create a compelling newsletter for our organization.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eGinger Morris\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJeff Brooks has served the nonprofit community for more than 25 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHe blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eFor more upcoming live webinars, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39495159971973,"sku":"Brooks - Live Webinar","price":85.0,"currency_code":"USD","in_stock":true},{"title":"2021-08-17 13:00:00","offer_id":39495160004741,"sku":"","price":85.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-create-a-newsletter-that-motivates-donors-to-give-and-give-again-the-proven-formula-for-success","provider":"Test CharityHowto","version":"1.0","type":"link"}