{"product_id":"how-to-create-a-powerful-case-for-support-the-must-have-fundraising-publication-for-every-nonprofit-3","title":"How to Create a Powerful Case for Support: The Must-Have Fundraising Publication for Every Nonprofit","description":"\u003ch2 style=\"text-align:center;\"\u003e\n\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#0095DA;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eIf you want to raise money, you need a written Case for Support. It is that simple. The Case for Support is one of the first things you should do when you form your organization. Without one, you won’t be able to raise funds needed to meet your cause’s mission. It is that critical for any fundraising plan.  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThis webinar will help you craft a powerful and persuasive Case for Support that will help your fundraising raise even more contributed income by pulling your stakeholders together and calling them to take action urgently. You'll learn one of the most important fundraising skills from this fundraising for nonprofits course.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWe spend countless hours creating a fundraising plan, crafting donor communication pieces ranging from direct mail appeals, to website copy, to major gift brochures, but rarely do we ever sit down and carefully craft our messaging that outlines to a donor why we need their donations. Far too many organizations lack a Case for Support or have one that is out-of-date or lackluster.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eA Case for Support is the foundational document for all of your fundraising efforts both capital and annual. It outlines the how and why behind your need for philanthropic contributions, as well as what makes you so unique and your cause so urgent. With one, you can watch your organization’s revenue skyrocket because of urgent donor calls to action based on messaging that resonates with their values.\u003c\/span\u003e\u003c\/p\u003e\u003ch3\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eBy participating in this live nonprofit fundraising training you’ll learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to recognize the importance of the Case for Support in fund development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to define key terms and concepts central to your Case for Support development\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to answer the questions that donors will ask\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to organize the components of your nonprofit’s Case for Support document\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to have the most impact with your Case for Support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to draft your Case for Support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eHow to establish the process for your Case for Support development and oversight\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eImagine…\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eKnowing what makes your organization unique and how to package that for your donors\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eRaising more revenue because you have outlined clear and emotional calls to action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMaximizing your effectiveness through having consistent and compelling messaging\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eUsing key messaging consistently throughout your organization so that everyone shares the same “elevator pitch”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eEngaging your donors in your organization by using your Case for Support as a tool to build stronger donor relationships\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring this 90-minute interactive workshop, you will get all of the tools and step-by-step instructions needed to create a compelling Case for Support.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eA good Case for Support, used across your whole fundraising program, ensures that everyone - from the Chair of your Board to the person who answers the phone - is clear about the organization’s messaging. It calls donors to action and shows them why they should care so that they can make a real difference about issues that matter to them.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eFundraising Cycle Diagram\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eInternal Case for Support Sample\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCase Statement Sample\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMarketing Brief Concept Sample\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMarketing Brief Concept Resource\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCase Expression\/External Case for Support Sample\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMission Statement Sample\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCase for Support Articles\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eWebinar Recording and Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eWith twenty-five years of experience, Robin teaches the exact steps that she has used throughout her career to become highly impactful as a fund development professional and, now, as a successful consultant progressively seeking new opportunities and growing her business.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eToday, through her consultative practice, Robin and her team serve as interim development staff for a wide \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003erange of organizations. And, she is on a mission to provide the tools that development professionals need to advance nonprofit missions forward towards their vision and goals.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eRobin is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHas over my 25-year career, and has held numerous positions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHas Written dozens of capital, endowment, and organizational Cases for Support\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHolds a MA in Philanthropy and Fund Development from St. Mary’s University of Minnesota\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eCFRE – Certified Fundraising Executive who holds the body of knowledge to run large campaigns\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eRobin L. Cabral is a Certified Fund Raising Executive (CFRE) with over 25 years of experience. Robin has raised millions of dollars assisting nonprofit organizations as a development professional, overseeing all aspects of fund development, from annual funds to capital campaigns and donor communications.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eRobin obtained a Bachelor of Arts degree in sociology from the University of Massachusetts Dartmouth and a Master of Arts in Philanthropy and Fund Development from Saint Mary’s University of Minnesota. She currently holds the designation of Certified Fund Raising Executive (CFRE) and is a graduate of Leadership Southcoast (2010).\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eRobin is an active member of the Association of Fundraising Professionals (AFP) and adheres to the AFP Code of Ethical Principles and Standards of Professional Practice. She has served on the board of AFP-RI and the National Catholic Development Conference Planning Committee and Professional Development Committee. She has been a conference presenter, workshop leader, roundtable leader, moderator, and facilitator, and was an AFP-RI Conference Planning Committee Co-Chair. She is also an AFP Master Faculty Trainer.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eIn 2012, Robin launched Development Consulting Solutions to provide outsourced fund development consulting services and interim fund development staffing. She works with small to mid-sized nonprofits throughout the Northeastern United States and beyond.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“This is a great overview of the \"why, what, and how\" of a case for support for people who are relatively new to fund development and marketing\/communications.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eBrian Edwards, Partners in Schools\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\"How to Create a Powerful Case for Support\" is one of the best webinars I have ever seen. Robin Cabral has so much information and provided clarity on the entire process of writing a Case for Support. I'm shocked that so many non-profits don't have a written Case for Support. Thank you for the wealth of knowledge!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eKatie Keith, Zephyr Point Presbyterian Conference Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I really needed to refresh my learning ahead of working on my organization's case for support annual review, and I found this session extremely helpful. I have become \"unstuck\" and my head is now brimming with ideas and next steps. I stopped attending webinars for some time, because I wasn't finding them useful nor was I learning much. This webinar has renewed my faith. Thank you!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eFunmi  Vogt, The Literacy Lab\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Robin was very engaging and made sure that participants understood the concepts throughout the course. Her samples were great and helped to bring life to the topic.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eJennifer Buell\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Very helpful information and the presenter was engaged with all of the attendees which was great!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMegan Angstadt, ASK Childhood Cancer Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“The webinar \"How to Create a Powerful Case for Support\" was so helpful in defining exactly what I need for a dynamic and living Case for Support. I especially like the information on exactly how to get started rather than be so overwhelmed you put it off for another day.  Thank You!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eJoyce Knight, Catholic Charities\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“The presenter was very engaging and allowed questions during the presentation and then incorporated those questions into their presentation. I felt as if I was having a one-on-one meeting with her. Very very helpful.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eKimberly Cross\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“I was enlightened by the importance of having a case of support and liked that I was given the tools, and direction, of how to get started.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCynthia Sucich, The INN\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Very helpful for the beginner who has no idea what a Case for Support is, what it should contain and how you can utilize it.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eErin Acheson, Arapahoe Philharmonic\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“Lots of great information on what needs to be in the different case statements.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eTina MacFarlane, YWCA PETERBOROUGH HALIBURTON\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“The webinar clarified the difference between a Case for Support versus a Case Statement.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eLinda Jones, North Carolina Wesleyan College\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e“The information provided helped me immensely.” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eMichelle DuBord, Waukesha County Community Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e.  \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":40042531684485,"sku":"Cabral - Live Webinar","price":67.0,"currency_code":"USD","in_stock":true},{"title":"2022-12-08 13:00:00","offer_id":40042531750021,"sku":"","price":67.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-create-a-powerful-case-for-support-the-must-have-fundraising-publication-for-every-nonprofit-3","provider":"Test CharityHowto","version":"1.0","type":"link"}