{"product_id":"how-to-create-a-social-media-content-strategy-that-converts-1","title":"How To Create A Social Media Content Strategy That Converts","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eA Whopping 86% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eEver find yourself staring at your computer screen wondering what to post on social media? What should the caption be? Will this generate engagement? What channel should I post this on?\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHaving a strategic social media content plan is key to raise brand awareness, build meaningful relationships with supporters, and cultivate new donors. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eOur website and social media channels are our storefronts. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWhen you go to make a decision on a purchase, where to eat, where to travel...where do you go? Online.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e91% of executives anticipate their organizations' social media marketing budget will increase over the next three years. (Sprout Social) We need to lean into social media marketing by investing in the staff and resources to be successful.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJoin Dana Snyder for a 60-minute live non profit training course where you’ll walk away feeling confident and ready to create a social media communications plan with a content strategy that converts.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDuring This Social Media for Nonprofits Training You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to align social media metrics with your nonprofit's goals\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create a platform-specific content strategy\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create content themes for captions and media\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create a compelling caption\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eWhy engagement matters and how to outline an engagement plan of action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHow to create a content strategy surrounding a campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eHelpful tools and resources to use when creating content\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e5-Day Content Plan Toolkit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eSocial Media Metrics Map\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe Webinar Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe Webinar Recording\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“This webinar was very well priced and extremely informative in such a short time period. You could spend days googling and researching this material and still learn less than was presented today in less than an hour.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eNicolas Killeen,  Gift of Jazz\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Dana really hits the \u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003enitty-gritty\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e of social media strategy and engagement, providing some fresh, new tips for your toolset.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eRochelle Day, Girls on the Run International\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“On a nonprofit budget, I'm always hesitant to pay for webinars but this one was worth every penny. It re-energized me and motivated me to keep pushing on!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eHannah Stone, Faith Family Medical Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“This webinar was inspirational and easy to follow along.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eMichelle Carlson, Lansing Art Gallery \u0026amp; Education Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“The webinar was very helpful and Dana had great tips to help boost our social media!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eJessica Ledford, Council on Adolescents\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“The presenter is clearly skilled in her knowledge and expertise of social media and had tons of practical, ready to apply tools.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eBelle Alvarez, Heart of Dance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Clear and to the point, didn't feel overwhelmed with information”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eStephen Ross, Texans For Safe And Drug-Free Youth\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“I left the webinar feeling energized and ready to take my organization's social media strategy to the next level!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eJennifer Greenberg\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Dana was so knowledgeable in how to help nonprofits maximize their social media and web presence. Thank you!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eKim Moneymaker, Goochland Free Clinic \u0026amp; Family Services\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e“Great content and the speaker was fantastic! I look forward to sharing the tips I learned with the rest of my team.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003eKatie Gimene\u003c\/span\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003ez,  Plano Chamber of Commerce\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“I am super pleased with my Webinar with Dana Snyder on social media strategies for non profits. She unveiled lots of points of interest to explore as well as addressing and questions I had prior to the webinar and during. I’m super excited to share what I learned with my team and apply it to our strategy!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eJessica Sims, Workmatters\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“The host was very knowledgeable and interacted well with the viewers that asked questions.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eSteven Chernutan, Brandon Hall School\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“A great webinar to learn about having a nonprofit communications plan that includes a strategic social media content tactic to increase brand awareness, build meaningful relationships, cultivate new donors, and show appreciation to existing donors and volunteers.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eKatia Monatalvo, Elica Health Centers\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003e“I thought this nonprofit course was super helpful. We actually talked about the topic. I often find that social media classes end up talking about beginner topics but NOT THIS ONE! So helpful and engaging. I am pivoting my social media strategy beginning immediately.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eSarah Barlament, Avondale House\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eThe webinar was so helpful and engaging. It exceeded my expectations and I love that there were bonus materials included and I got to join a great Facebook group. So worth the price! \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eKatrina Wynne, Palm Beach Symphony\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#0C8643;background-color:transparent;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDana Snyder is an entrepreneur, digital strategist, and passionate conscious consumer. She founded Positive Equation in 2017 with a focus on helping nonprofits cultivate passionate online audiences of donors, partners, and advocates using social media. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eCurrently based in Atlanta, Dana has worked with Movember, Dress for Success, USTA, Honest Company, Sports Illustrated, American Idol, The Global Foodbanking Network, The Gary Sinise Foundation, LA84 Foundation, and many more on their digital strategies.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDana is a member of the Purpose Collaborative, an invitation-only, global group of 40+ boutique firms, consultancies, and subject matter experts, all passionate about social purpose.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;background-color:transparent;font-family:Roboto, sans-serif;\"\u003eDana graduated with a Bachelor’s Degree in Advertising and Public Relations from the University of Central Florida.  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"font-size:16px;color:#404040;font-family:Roboto, sans-serif;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"font-size:16px;color:#0095DA;font-family:Roboto, sans-serif;\"\u003e.  \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"font-size:16px;color:#0095DA;background-color:#ffffff;font-family:Roboto, sans-serif;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":39713997029509,"sku":"Snyder - Live Webinar","price":77.0,"currency_code":"USD","in_stock":true},{"title":"2022-04-06 15:00:00","offer_id":39713997127813,"sku":"","price":77.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-create-a-social-media-content-strategy-that-converts-1","provider":"Test CharityHowto","version":"1.0","type":"link"}