{"product_id":"how-to-develop-a-cultivation-and-stewardship-plan-for-donor-retention-recording","title":"How to Develop a Cultivation and Stewardship Plan For Donor Retention (Recording)","description":"\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"color:#F28E19;font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eHow to Develop a Cultivation and Stewardship Plan For Donor Retention\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin Sabrina Walker Hernandez for this 90-minute nonprofit webinar recording where she will show you how to develop a cultivation and stewardship plan for donor retention.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e75% of the fundraising process is cultivation and stewardship. If you want to attract and retain donors, you must have a plan. A good plan will help your nonprofit create connections with potential, current, and lapsed donors that will inspire them to give again and again and again. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eCultivation is building the relationship with the donor before the ask. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStewardship is deepening and expanding relationships with donors after the ask.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStrategic cultivation and stewardship plans when implemented correctly, will:\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e● Engage current Board members in the fundraising process;\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e● Lay the groundwork for making the ask;\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAnd\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e● Increase donor retention. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBased on a number of studies, the most common reasons a donor stops giving to a nonprofit involves cultivation and stewardship. They think the charity didn’t need them, they were never thanked for their donation or they received no information on how their money was used.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAt the end of this 90-minute nonprofit recorded course, you will have the knowledge and tools to create and execute a cultivation and stewardship plan for your nonprofit that actively addresses the most common reasons donor’s stop giving so you can retain your donors. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin this nonprofit webinar recording and learn, step by step, how to reach potential donors, get new donors, retain your existing donors, and take your fundraising to the next level!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar Recording on How to Connect With Donors You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe importance of Donor Cultivation and Stewardship in your fundraising process\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow donor cultivation and stewardship can help your organization build lifelong relationships with donors. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eGain an understanding and be able to apply tips for successful cultivation and stewardship\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to engage your board in cultivation\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBest practices in donor stewardship and cultivation with helpful examples of how other organizations recognize donors and their contributions beyond the simple, but mandatory, \"Thank You.\" \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#000000;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003e \u003c\/strong\u003e\u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThis Nonprofit Webinar Recording Is Perfect For You If:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou are a  beginner or intermediate with a role in fundraising.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou feel like what I am doing is not working so change is needed.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou are wearing multiple hats, putting out fires, and don’t have time to work on fundraising and building relationships. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYou want to know how to get board members involved in fundraising. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIt’s just me and I don’t know where to start.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e5 X 5 Cultivation Plan Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStewardship  \u0026amp; Communication Plan Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSample Stewardship Calendar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDonor Cultivation Discovery Questions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSay Thank You 26 Clever \u0026amp; Easy Ways to Say Thank You to Donors Ebook\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Slides \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Recording \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0d8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eSabrina is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe used the techniques that she will share to increase her annual operating budget from $750K to $2.5M over an 8-year period in the 3rd poorest county in the U.S. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe successfully took her organization's individual giving budget from $0 to $80k.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe grew her board from 12 to 21active community leaders with 100% board giving.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is actively working with organizations in the individual giving area to transform their fundraising approach. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina Walker Hernandez has over 25 years of nonprofit \u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eexperience in nonprofit management, fundraising, and leadership.  She understands what it’s like to work in a small organization and to wear multiple hats.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina is the President and CEO of Supporting World Hope, a nonprofit consultancy focused on helping small nonprofits Board and Staff build relationships that convert into more donations.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina \u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eincreased her operation revenue from $750K to $2.5M over an 8-year period, completed a $12M comprehensive capital campaign, established a $500K endowment and had a 180-day operating reserve in the 3rd poorest county in the United States.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina \u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eis certified in Nonprofit Management by Harvard Business School and is a certified Master training by Boys \u0026amp; Girls Clubs of America.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is an active community leader and volunteer in Edinburg, Texas where she is based.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar for Nonprofit Professionals:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Sabrina was incredibly knowledgeable, engaging, and enthusiastic about fundraising! She offered a variety of tips and experience to support our various goals and strategies.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eErin Donnelly, Let’s Talk Science\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Sabrina was fun, engaging, and knowledgeable and I came away with several ways that we can improve our individual giving program.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBrad Nahill, SEE Turtles\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Speaker was very knowledgeable and provided key takeaways  that can be implemented immediately.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFred Richards, Operation New Hope\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Sabrina has great energy and is very engaging. She conveyed the information in a friendly but urgent way, as if it was her personal mission for everyone on the webinar to succeed.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLinda White, Germantown Friends School\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Great information and useful\/practical tips!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMadasia Hicks,  FAIR Girls\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“The webinar simplified the process of stewardship, and broke it down into small steps.   These tasks often feel daunting and unattainable.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMichelle Runge, Barrie Food Bank\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more on nonprofit donor relationships and acquisition, check out \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-webinars\/donor-relationships-and-acquisition-for-nonprofits\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ethese webinars\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e.\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":41780389576837,"sku":"Walker Hernandez - Recorded Webinar","price":49.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-develop-a-cultivation-and-stewardship-plan-for-donor-retention-recording","provider":"Test CharityHowto","version":"1.0","type":"link"}