{"product_id":"how-to-make-your-cause-memorable-nonprofit-marketing-strategies-and-tactics-in-micro-lessons-1","title":"How To Make Your Cause Memorable: Nonprofit Marketing Strategies and Tactics (In Micro Lessons)","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(64,64,64);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThis nonprofit course will be offered in a bite-size learning format,\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(64,64,64);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003ewith lessons broken down into 3-7 minute segments.\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"color:rgb(64,64,64);font-family:Roboto, sans-serif;\"\u003e \u003c\/span\u003e\u003c\/p\u003e\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"color:#F28E19;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow To Make Your Cause Memorable: Nonprofit Marketing Strategies and Tactics\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"color:rgb(242,107,18);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDigestible, Snackable Bitesize Micro Lessons On-Demand Course!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTo earn long-lasting support for your cause, it has to be memorable. Nonprofit marketing training of your cause in a strategic manner is essential for your organization to stand out for its work supporting a particular cause. This course will teach you how to communicate the unique differentiators that make your cause unique and worth supporting, helping your nonprofit make an impact in the process.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin Brian Honigman, a leading marketing consultant, and NYU adjunct professor, to learn how to make use of key strategies and tactics for increasing the visibility of your organization.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe main objective of this course is to teach you how to uniquely position your cause and effectively communicate why it’s noteworthy. You’ll learn the four stages of the marketing lifecycle to understand how to capture and hold attention, turn that attention into action\u003c\/span\u003e,\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e and lastly, foster advocacy from your existing supporters to earn more of the right visibility.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFrom identifying the unique differentiators that make your cause and nonprofit one-of-a-kind to embracing storytelling, evoking emotions from your marketing\u003c\/span\u003e,\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e and committing to a consistent publishing schedule, you’ll be better equipped to reach the right people on a long-term basis.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePlus, you’ll learn how to more effectively pitch your nonprofit’s programs to the media, partner with influencers, and thank donors creatively to stand out in a memorable way.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIf you’re looking to get your cause the visibility and support it deserves, then dive into this course to learn how to successfully make your cause more memorable. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat you will learn during this Micro Lessons course (In 5 Minute Lessons):\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to navigate the marketing lifecycle.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSet strategic constraints to prioritize your marketing investments.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to identify your unique differentiators.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe process for embracing storytelling with marketing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to match the content format to the message you’re sharing.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to evoke emotions from marketing messages in a thoughtful way.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to embrace consistency with your publishing efforts.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to highlight the individual impact of each supporter.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to pitch the media to gain coverage for your nonprofit.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to set up effective partnerships with influencers and other organizations.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to thank donors in creative ways to foster advocacy.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eCourse Outline: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis Micro Lesson includes 5 Units and 13 Lessons: \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 1: Cultivating a Memorable Cause (Lessons 1-3)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 1 - Introduction: Why Being Memorable Matters\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 2 - The Marketing Lifecycle\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 3 - Set Strategic Constraints\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 2: Capturing Attention (Lessons 4-7)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 4 - Identify Your Differentiators\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 5 - Embrace Storytelling\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 6 - Match the Format to the Message\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 7 - Evoke Emotions in a Thoughtful Manner\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 3: Holding Attention (Lessons 8-9)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 8 - How to Embrace Consistency\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 9 - Highlight an Individual’s Impact\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 4: Encouraging Action (Lessons 10-11)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 10 - Pitch the Media\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 11 - Invest in Partnerships\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cul\u003e\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 5: Encouraging Action (Lessons 12-13)\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\u003c\/ul\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 12 - Thank Donors Creatively\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLesson 13 - Conclusion: How to Stay Memorable\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cbr\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMicro Lessons Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWorksheet on Setting Constraints\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eGuide to Identifying Differentiators\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePitch Log\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePitch Email Template\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Instructor:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eBrian Honigman\u003c\/strong\u003e is a marketing consultant helping NGOs, media brands, and tech companies succeed with their strategy around digital marketing, content marketing, and social media. Brian is an adjunct professor at New York University's School of Professional Studies, an instructor at CharityHowTo and LinkedIn Learning, and a contributor to the Wall Street Journal, Forbes, and the Next Web. Named a \"digital marketing expert\" by Entrepreneur and a \"top social media pro\" by Social Media Examiner, Brian delivers strategic consulting, coaching, and training for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, and Sprout Social.\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":41226020552837,"sku":"Honigman - Micro Lessons","price":0.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-make-your-cause-memorable-nonprofit-marketing-strategies-and-tactics-in-micro-lessons-1","provider":"Test CharityHowto","version":"1.0","type":"link"}