{"product_id":"how-to-organize-an-annual-giving-campaign-that-draws-donors-in-and-keeps-them-engaged-2","title":"How to Organize an Annual Giving Campaign that Draws Donors in and Keeps Them Engaged","description":"\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"background-color:#ffffff;color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin Sabrina Walker Hernandez for this 90-minute interactive nonprofit webinar where she will show you step-by-step how to set up and run an Annual Giving Campaign that draws donors in and keeps them engaged for your nonprofit.  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEach client that walks through your door or accesses your service is unique. One may be experiencing hunger. One my need art therapy. One may not have a home. It is our job and mission to help each one. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIn order to do so, nonprofits need the generosity of local foundations, corporations, and individuals. An annual giving campaign is a perfect way to leverage individual donors who know, like, and trust your organization. It will strengthen the relationship you have with your supporters targeting donor retention and lapsed donors. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAn Annual Giving Campaign is a board-driven fundraising initiative, during a defined period of time, to secure unrestricted operating funds from individuals, while demonstrating the impact of a nonprofit’s mission.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStrategic in nature, an annual giving campaign requires planning and process. When implemented correctly, a successful campaign will:\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEngage current Board members and donors;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIdentify potential donors who can embrace your nonprofit’s mission;\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eLay the groundwork for larger, major, and planned gifts.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAt the end of this 90-minute nonprofit course\u003c\/strong\u003e on creating a fundraising plan, you will have the knowledge and tools to implement an Annual Giving Campaign for your nonprofit organization. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Fundraising Training, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to sequence your annual giving campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to conduct a board and staff campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to recruit an annual giving campaign chairperson \u0026amp; steering committee \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to establish your goals and measure success\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to develop a range of gift table\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to identify prospective donors for your annual giving campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to leverage existing donor support for your annual giving campaign  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to use a challenge gift match  \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to utilize a phone-a-thon for your annual giving campaign\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to Steward, recognize, and thank annual giving campaign donors\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Rating Prospects Grid\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Annual Giving Stewardship Calendar\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Suggested Campaign Sequence Guide\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFlooring Gifts Campaign Sequence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStaff Campaign Sequence\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Campaign Chairperson Job Description\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Campaign Steering Committee Job Description\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Board Campaign Job Descriptions\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Gift Range Chart Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Sample annual giving campaign policies\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e Annual giving campaign communications and marketing checklist\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e \u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTemplate for a phone-a-thon manual \u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e The Webinar Slides \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e The Webinar Recording \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eSabrina is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe started and ran an annual campaign for over 10 years taking the organization’s individual giving budget from $0 to $80k.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe successfully planned and completed a $12M capital campaign. 11% of the gifts were from individuals.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is actively working with organizations in the individual giving area to transform their fundraising approach. \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eSabrina Walker Hernandez\u003c\/strong\u003e is the President and CEO of Supporting World Hope, a nonprofit consultancy focused on helping small nonprofits Board and Staff build relationships that convert into more donations. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina \u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eincreased her operation revenue from $750K to $2.5M over an 8-year period, completed a $12M comprehensive capital campaign, established a $500K endowment, and had a 180-day operating reserve in the 3rd poorest county in the United States.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSabrina \u003c\/span\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eis certified in Nonprofit Management by Harvard Business School and is a certified master trainer by Boys \u0026amp; Girls Clubs of America. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eShe is an active community leader and volunteer in Edinburg, Texas where she is based.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I thought Sabrina was very knowledgeable and she also had a great sense of humor. Fundraising isn't always an easy topic, but she provided a lot of useful information and the class flew by!”\u003c\/span\u003e\u003c\/p\u003e\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKaren Callanan, Royal Pride Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“It was just the right amount of information without overloading.  The presentation was clearly laid out.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePaula Havard, Love INC\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“As someone who is the only fundraiser in their organization and does not have professional training as a fundraiser, this webinar broke down the steps for planning and running an annual fundraising campaign in terms and chunks that feel manageable.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eNadine Dunn, Westinghouse Arts Academy Charter School\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Time well spent.  The presenter's knowledge and material is highly priceless.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePhilip Keilen, Coastal Samaritan Counseling Center, Inc\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Sabrina was clearly a fountain of knowledge in the subject and was not only informative but empowering in regards to getting my head in the game and the work underway!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBrian Marshall, Berkshire Theatre Group\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar was fast-moving, engaging, and packed with information and inspiration.  I am often bored with webinars.  This grabbed my attention and kept it for the full 90 minutes.  I am excited to implement some of the ideas presented.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eNancy McCullar, CASA of Berks County\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This presentation was very informative and packed with detailed information to help create an annual giving plan for any size organization.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMichele Bandy, Grace Christian\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar was very helpful in providing a basic outline for developing and setting goals for an annual appeal.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eCatherine Forbes, Cary Institute of Ecosystem Studies\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Thank you so very much, Sabrina and CharityHowTo for this excellent webinar! It was incredibly awesome and thorough! I learned so much. I know our staff is passionate about our work, but I never thought of including them in campaigns. I think showing others that our Board and staff give to our annual campaign at 100% is immensely impactful and powerful. I'm greatly looking forward to starting our annual campaign plan now, thanks to this webinar and the many outstanding resources that came along with it!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTracy Dace, DREAAM\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar was very informative. I appreciate the very thorough explanation of each step of the process and am excited about the tools provided to guide our organization through the process.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKris Eschman, Arete for Impact\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I loved the resources that were given. Very useful toolkit to not only learn but do and take action.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJenni Daniel, New Orleans Museum of Arts\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Sabrina is so knowledgeable and was able to provide helpful tips and tactics for organizations and fundraising teams of all sizes”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKatie Mackey, Rochester Museum \u0026amp; Science Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This is a great practical annual giving program primer with actionable steps and good resources. The presenter was knowledgeable, engaged and easy to follow.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eRebecca Nusbaum, the National Fallen Firefighters Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more upcoming live webinars, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e. \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"background-color:#ffffff;color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":40498802524293,"sku":"Walker - Live Webinar","price":87.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-organize-an-annual-giving-campaign-that-draws-donors-in-and-keeps-them-engaged-2","provider":"Test CharityHowto","version":"1.0","type":"link"}