{"product_id":"how-to-sell-event-sponsorships-new-evergreen-strategies-for-success-recording-1","title":"How to Sell Event Sponsorships: New \u0026 Evergreen Strategies for Success (Recording)","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eA Whopping 91% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhether you’re hosting your fundraising event live, virtual, or a hybrid mix, one thing hasn’t changed: you need SPONSORS. CharityHowTo can help!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe formats for fundraising events may have changed, but the guiding principles for recruiting event sponsors have not. Event sponsorship is sales, not philanthropy. You have to know what to sell and how to engage businesses in a true win-win partnership.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin Joe Waters, a nationally recognized expert on event sponsorship and building win-win partnerships with businesses, as he shares his strategies and tactics for how to identify, cultivate, solicit and close sponsors for your event. Joe will solve your toughest corporate sponsorship challenges!\u003c\/span\u003e\u003c\/p\u003e\u003ch2\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Sponsorship Training You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to find your first or next event sponsor regardless of your event format (i.e. live, virtual, hybrid)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to identify and create the bottom-line benefits that sponsors’ prize\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to organize your sponsorship materials\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to structure event sponsorship offerings and pricing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to deliver an event sponsorship pitch that seals the deal\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eNote: What This Webinar Recording DOES NOT Cover\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis webinar recording WILL NOT cover the step-by-step process of creating a virtual\/hybrid event or selling sponsorships specifically for virtual\/hybrid events.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis webinar recording WILL NOT cover hosting live or silent auctions or soliciting auction items from businesses.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis webinar recording WILL NOT cover corporate partnerships in general or cause marketing. This webinar is specifically focused on identifying, cultivating and closing sponsorships for your next event.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch2\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoin us on this webinar recording on how to ask for nonprofit sponsorships that will help you create a fundraising plan for the win!\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAn audience surveying toolkit\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAn event sponsorship viability worksheet\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e6 examples of event sponsorship packages\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSponsorship Solicitation Process Map\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe webinar recording \u0026amp; slides\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eJoe is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHis popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoe spent 20 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and cause marketing.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJoe Waters is a nationally recognized writer, speaker, and consultant on sponsorship and win-win partnerships with businesses. His popular blog, Selfish Giving, has been showing businesses and nonprofits how to raise money and change the world since 2004. Joe spent 25 years in the nonprofit sector fundraising with local, regional and national businesses and has raised millions of dollars through sponsorship and other win-win partnerships. Whether you’re seeking sponsors for a gala, walk, golf tournament or any other kind of fundraising event, Joe has your covered! He’s an energetic and entertaining speaker and you’re sure to love his charming Boston accent!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Joe is the best teacher\/trainer in Sponsorship\/Cause Marketing. He has the ability to break complex material into simple concepts with the steps to follow. Because he has these abilities, it gives me the confidence to move forward with my work. Joe is the most sincere individual you will meet in the NPO sector. Upon meeting him, it's easy to feel like you just met your new best friend. The comfort that he creates while teaching allows me to focus and absorb the material.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKaren Campbell\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar has been an eye-opener and truly educational. I feel so motivated to put into practice what I have to learn to help expand our organization's reach with sponsorships. The information provided in this webinar was clear, concise, and relevant. Thank you again!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMichelle Pascaran, The Institute for Creative Community Initiatives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I appreciate the dynamic webinars and speakers that CharityHowTo offers the non-profit industry!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJordan Elliott, Project LEARN, Inc\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar gave me a new way to approach sponsorships.  We knew that sponsorships were important to events but never knew it took so much planning and work.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSandra White, Marty Lyons Foundation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“The webinar on sponsorships present by Joe Waters was so engaging, informative, and armed with the tools I need to feel successful at obtaining sponsorships during my upcoming fundraising year.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePeter Barber, Wellspring Community\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“A great primer for folks who have had sponsorship procurement dumped into their laps. Joe goes through a very manageable \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003estep-by-step\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e, thoughtful breakdown of the basics of figuring out how to start soliciting meaningful support. “\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKenya Joseph, BikePGH\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Extremely knowledgeable and shared real-life experiences in securing sponsorships for events.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eRegina McConnell, East Madison Community Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“The webinar was great.  The information was easy to understand and the facts made sense and were presented in an orderly fashion.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAsali Devan, Ashé Cultural Arts Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Great information for new fundraisers and great new tips for experienced fundraisers! Joe has great energy and real insight on the topic, he really breaks everything down so that it's easy to comprehend and follow along. Top 3 webinar experiences!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eErik Lua, Families In Transition\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Joe clearly knows how to think creatively about sponsorships and isn't afraid to tell you what doesn't work (so you will waste less time).”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTracie Butler-Kurth, \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOrion magazine\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I got some good specifics and also it reinforced my understanding of the similarities of sponsor relationships and major gift donor relationships.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKatherine Cornell, Covenant Living\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Very helpful, even for someone selling nonprofit sponsorships for over a decade.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBeau Blanchard, The California Film Institute\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more on nonprofit events, check out \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-webinars\/events\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ethese webinars\u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e.\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e 😁🙂🫣\u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":41552928473221,"sku":"Waters - Recorded Webinar","price":49.99,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-sell-event-sponsorships-new-evergreen-strategies-for-success-recording-1","provider":"Test CharityHowto","version":"1.0","type":"link"}