{"product_id":"how-to-tell-stories-that-motivate-donors-to-give-the-real-story-you-need-to-tell-1","title":"How to Tell Stories That Motivate Donors to Give  --The Real Story You Need to Tell","description":"\u003ch2 style=\"text-align:center;\"\u003e \u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eA Whopping 90% of the People Who Attended This Nonprofit Training Rated It As Great to Excellent!\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOkay, let’s be honest. Everybody knows that to motivate donors to give (to motivate anyone to do anything, really) you have to tell stories. Facts and statistics don’t work. Brilliant arguments don’t work. Super-clear explanations don’t work. If you want people to pay attention to what you’re saying -- and then take the action you want them to take -- you gotta tell a story!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBut there’s something hardly anyone knows yet: To really make fundraising work, you have to tell the right story. The story that speaks to the donor’s heart and mind and helps them connect their values -- and their money -- to your cause. The real story for fundraising.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis practical, hands-on non for profit course will show you how to write a compelling story for fundraising and discover your best fundraising stories to keep donors engaged.  Learn how to connect with donors and to tell your stories with grace, drama, and effectiveness!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour presenter, Jeff Brooks, has been telling fundraising stories for decades. Not only that -- he’s been testing them. He’s found what works and what doesn’t, and he’s ready to tell you!\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDuring This Nonprofit Webinar, You Will Learn:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhy donors give -- and how you can give them what they need\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDonors are seeking personal significance\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eDonors want to put their values into action\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e3 types of nonprofit storytelling: bad to great\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThree things you owe every donor\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to tell stories for asking\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe story NOT to tell (that almost everyone tells you is the right story)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhat every donor is waiting to hear\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe balancing act between complacency and skepticism\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow to tell stories for thanking and reporting back\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFour things donors need to hear from charities (that they rarely hear)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow your acknowledgments can help build your long-term relationships with donors\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThree steps that will make your newsletter the best part of your fundraising program\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWriting tips for vivid and effective stories\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe most important word in the storyteller’s dictionary\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThree ways to put the donor in every story (and two ways to keep them out)\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe magic of mirror neurons to pull your donor into any story you tell.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOutline of a successful story-based fundraising message\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOutline of a successful newsletter story\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePrompts to help you get your story started\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhere’s the puppy? -- reminder poster for storytellers\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Webinar Recording\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Topic Expert:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:justify;\"\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eJeff is specifically qualified to teach this webinar because:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHas been writing fundraising for more than 30 years: newsletters, direct mail, digital, broadcast ...\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWas part of the team that researched and refined the first true donor newsletters back in the 1990s. Ask about the “Domain Formula.”\u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHas written and directed a lot of Donor Newsletters – there was a 10-year period when he wrote about three newsletters per week, every week. \u003c\/span\u003e\u003c\/li\u003e\n\u003cli style=\"text-align:justify;\"\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eIs the author of 3 books on fundraising, Including The Fundraiser’s Guide to Irresistible Communications\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eJeff Brooks\u003c\/strong\u003e has served the nonprofit community for nearly 30 years, working as a writer and creative director on behalf of large and small nonprofits, including CARE, St. Jude Children's Research Hospital, Dana-Farber Cancer Institute, World Vision, Feeding America, Project HOPE, and dozens of urban rescue missions and Salvation Army divisions.  He has planned and executed hundreds of campaigns in direct mail, print, radio, the internet, and other media that have motivated millions of donors to help make the world a better place.  \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHe blogs at futurefundraisingnow.com, and is the author of three books: The Fundraiser's Guide to Irresistible Communications, The Money-Raising Nonprofit Brand, and How to Turn Your Words into Money. He lives in Seattle.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"color:#0C8643;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat Attendees Said about This Nonprofit Webinar: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar gave me some great tips on how to refine my appeal writing, and I honestly feel will help me increase my ability to drive donations.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eJustin Kuczma    , Lollypop Farm\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Jeff was insightful, bringing years of experience and knowledge to the webinar. His advice is timely, thought-provoking, and motivating to make small tweaks to maximize the effectiveness of campaigns.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eRachel Rice, Mission of Hope\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“The webinar was easy to follow and provided real-life examples of what to do and what not to do in fundraising. It was very insightful, and I will be sure to refer to my notes in my future projects.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTeresinha Medeiros, St. Joseph's Health Care London\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This was an excellent webinar. It wouldn't matter if you were \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ea \u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003enew or veteran fundraiser. There were great ideas and clear examples.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eCelia Moreton, Life Services Alternatives\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Useful, actionable insights and tips that I can put to use right away.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eErin Inclan, Amplio Network\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“As a beginner with fundraising, this truly gives me insight \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003einto\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e what my donors what to hear and what they expect from my organization.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBriana Proctor, the Orange County Rape Crisis Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This was very helpful in helping me think about fundraising differently.  I'm excited to put the things I've learned into practice with our next fundraising mailing and also with our donor \u003c\/span\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ethank-you\u003c\/span\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e letters.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eGrayson Hartgrove, School Time Bible Ministries\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This webinar taught me both little tweaks to easily improve the effectiveness of my writing as well as big ideas for shifting our organization up to the next level. My time was very well spent!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eBeth Grafman, Israel Sport Center for the Disabled\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I am very new at this.   My goal is to step out of the box and away from what my predecessor was doing.  You outlined exactly what we are doing wrong ( I, I , we , we)   I can't wait to get started !!”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:#ffffff;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMary Baty, Brothers of Mercy Nursing \u0026amp; Rehabilitation Center\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I loved the succinct nature of this webinar. Straight and to the point. Easy to digest and potentially put into practice.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAysha Hag, LifeSPAN\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“Jeff Brooks presents information in the same engaging way he advises we present our communications to donors. The time and money spent on his webinars are well worth it for experienced fundraisers and new fundraisers. Everyone can benefit from reminders of things we know, or learn techniques that are new to us.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKatheryne Goodman, Rush Homes\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“This was a fantastic reminder to think from the donor's perspective, and walked through very practical steps to ensure we do that in all of our communications. Thank you!” \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eChandra Luczak, UNICEF USA\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I was so impressed that the presenter had feedback to our answers to his questions! It was so exciting to get live feedback.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMadeline Coffey, Piedmont Environmental Alliance\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cblockquote\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e“I really appreciated seeing comparisons of unsuccessful fundraising language, with a few small word changes you can have successful language, as well as the great tips on writing fundraising letters.”\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStacy kelley, CASA of the South Plains\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/blockquote\u003e\u003cp\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eFor more upcoming live webinars to aid your nonprofit professional development, please check \u003c\/span\u003e\u003ca href=\"https:\/\/www.charityhowto.com\/nonprofit-live-webinars\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003ehere\u003c\/span\u003e\u003c\/a\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e.  \u003c\/span\u003e\u003c\/p\u003e\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"color:#0095DA;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003ci\u003e\u003cstrong\u003eIf You Register and Cannot Attend, You Will Get the Webinar Recording, Slides, and Bonus Materials\u003c\/strong\u003e\u003c\/i\u003e\u003c\/span\u003e\u003cspan style=\"font-family:Roboto, sans-serif;font-size:16px;\"\u003e \u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":40498838634629,"sku":"Brooks - Live Webinar","price":79.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-tell-stories-that-motivate-donors-to-give-the-real-story-you-need-to-tell-1","provider":"Test CharityHowto","version":"1.0","type":"link"}