{"product_id":"how-to-write-a-marketing-plan-for-your-nonprofit-in-micro-lessons-1","title":"How To Write a Marketing Plan for Your Nonprofit (in Micro Lessons)!","description":"\u003cp style=\"text-align:center;\"\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(64,64,64);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eThis nonprofit course will be offered in a bite-size learning format,\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cspan style=\"background-color:rgb(255,255,255);color:rgb(64,64,64);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003ewith lessons broken down into 3-7 minute segments.\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003ch2 style=\"text-align:center;\"\u003e\u003cspan style=\"color:#F28E19;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eHow To Write a Marketing Plan for Your Nonprofit\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003ch2 style=\"text-align:center;\"\u003e\n\u003cbr\u003e\u003cspan style=\"color:rgb(242,107,18);font-family:Roboto, sans-serif;\"\u003e\u003cstrong\u003eDigestible, Snackable Bitesize Micro Lessons On-Demand Course!\u003c\/strong\u003e\u003c\/span\u003e\n\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA marketing plan is your roadmap to success. A well-written plan helps you reach the right audience, with the right message, at the right time. A marketing plan doesn’t have to be long or elaborate. In this Micro Lessons course, you’ll learn how to fill in a marketing plan template with the essential decisions you need to succeed. You’ll also learn how to organize a cross-functional team of colleagues and supporters to make sure you write the best marketing plan possible.\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhether you’re experienced in marketing or have no marketing background whatsoever, this course will give you a step-by-step framework to create the best marketing plan for your organization: gathering the right information, writing a vision and mission statement, completing your S.W.O.T. analysis, writing your segmentation, targeting, and positioning statement, and finalizing your implementation plan. \u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#F28E19;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eWhat you will learn during this Micro Lessons course\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to create the right cross-functional team of colleagues and experts to write a plan\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to gather the necessary data to assess the market potential\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to create a S.W.O.T. analysis\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to align your plan with the vision, mission, and scope of your organization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to select the appropriate segmentation of your audience\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to write a detailed target audience description\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to create a consumer value proposition for the nonprofit organization\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHow to outline implementation details of your plan\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch2\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eCourse Outline: \u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThis Micro Lesson includes 11 Units and 6 Lessons: \u003c\/span\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 1: “Welcome”\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eCourse Introduction\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWhy a marketing plan is important\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Steps of the Marketing Planning Process\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 2: “Case Studies”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTeam Rubicon\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAmerica’s Packard Museum\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eNeuroendocrine Tumor Research Foundation\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 3: “Creating a Team”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eRecruiting a cross-functional team\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eEstablish a schedule\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eClarify roles and expectations\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 4: “Gather Information”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMarket Data\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 5: “Gather Information”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eKey trends\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eCompetition\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eAssumptions\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 6: “Vision and Mission”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eVision statement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eMission statement\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eScope\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 7: “SWOT Analysis”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eStrengths\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eWeaknesses\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eOpportunities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThreats\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 8: “Strategy” \u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eSegmentation\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 9: “Strategy” \u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTargeting\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePositioning\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 10: “Implementation”\u003c\/strong\u003e\u003c\/span\u003e\u003cul\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour offering\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour pricing\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour communications\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eYour budget\u003c\/span\u003e\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eUnit 11: “Final Thoughts”\u003c\/strong\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eYou’ll Get These BONUS Materials:\u003c\/strong\u003e \u003c\/span\u003e\u003c\/p\u003e\u003col\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eThe Micro Lessons Slides\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eS.W.O.T. Analysis Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eTarget Audience Description Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003ePositioning Statement Template\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan style=\"color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eA Marketing Plan is a Roadmap to Success\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ol\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:rgb(242,107,18);font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eAbout Your Instructor:\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003e\u003cstrong\u003eDrew Boyd\u003c\/strong\u003e is a 30-year industry veteran. He spent 17 years at Johnson \u0026amp; Johnson in marketing, mergers and acquisitions, and international development. Today, he trains, consults, and speaks globally in both the private sector and nonprofit sector in the fields of marketing strategy, innovation, and persuasion. \u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"background-color:transparent;color:#404040;font-family:Roboto, sans-serif;font-size:16px;\"\u003eHe is an associate professor of marketing and innovation at the University of Cincinnati. His work has been featured in numerous business publications such as The Wall Street Journal, Bloomberg, Industry Week, Psychology Today, and Strategy+Business. He is co-author of \u003ci\u003eInside the Box: A Proven System of Creativity for Breakthrough Results\u003c\/i\u003e, a best seller now in seventeen languages. He just released his newest book, \u003ci\u003eAdding Prestige to Your Portfolio: How to Use the Creative Luxury Process to Develop Products Everyone Wants.\u003c\/i\u003e  \u003c\/span\u003e\u003c\/p\u003e","brand":"Test CharityHowto","offers":[{"title":"Default Title","offer_id":40500605091973,"sku":"Boyd - Micro lesson","price":64.0,"currency_code":"USD","in_stock":true}],"url":"https:\/\/testing-charityhowto.myshopify.com\/products\/how-to-write-a-marketing-plan-for-your-nonprofit-in-micro-lessons-1","provider":"Test CharityHowto","version":"1.0","type":"link"}